William McCain

UX Designer - Researcher - Strategist

William MCcain

 

UX Designer & Strategist with 8+ years driving end-to-end UX transformations in fintech/investment research, pharmaceutical, and enterprise SaaS environments. Experienced in both B2B and consumer facing applications. Expert in blending rigorous UX design principles, product strategy, and psychology insights to deliver intuitive solutions that enhance patient/provider experiences and improve product adoption. Led platform redesigns, design system implementations, and structured research programs that accelerated decision-making and reduced friction for thousands of users. Actively exploring AI-enhanced UX practices, including agentic AI design, through features such as Figma Make & Miro Sidekicks

As an UX Designer I want to design digital products and tools that improves people’s lives and helps them achieve their goals.

 

UX Design

I have designed products, responsive applications, mobile apps, redesigned and created new, research-based workflows, for entire digital platforms. I have created user-journeys and user-personas to inform rapid iterative cycles in fast paced Agile environments.

Product Design & UX Strategy

I have worked close with Product Owners, Heads of Product, and C-suite level leadership to help define digital strategy, workshop new product ideas, and overall or build new products from the ground up.

UX Research

I have experience with both qualitative and quantitative research. I’ve conducted client interviews, competitor analysis, and heuristic evaluations. Mentored Jr. UX Researchers, and helped to build out the the scope and focus of research initiatives for multiple products.